People are not just dancing to the songs, they're feeling the lyrics, acting them out. "It's those rhythmic hypnotic vocal patterns" that give these songs that ear-worm quality, Lennig adds.Īs for what makes Doja Cat's songs the perfect TikTok dance tracks, Lennig cites "the relaxed multi-layered choruses and the rhythmic vocal delivery in the verses." When you combine those powerful elements with "funny, evocative, very self-deprecating lyrics, delivered with great confidence, it adds an amazing contrast that really helps connect with people," Lennig says. In "Say So" in particular, Lennig cites the nostalgic "'70s-inspired sound palate" as a musical trick that makes the song feel "both fresh and well-worn at the same time." Essentially, it fools you into thinking you've heard the song before.
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"Say So" and "Boss B*tch" teach you how to be obsessed with them by playing the same musical patterns over and over again, so you know what to expect and catch on instantly. (Representatives for Doja Cat did not respond to a request for comment for this story.) "If you want people to learn the song, you have to repeat the lyrics and melodies to help them." In Doja Cat's case, RedOne says that "Say So," "Like That," and "Boss B*tch" have mnemonic qualities built into them.
"The use of repetition is also crucial," RedOne tells Bustle. What is it about Doja Cat's songs that makes TikTokers smash those likes? According to RedOne, a music producer and songwriter who works with pop acts, though not Doja herself, all of Doja Cat's hit songs are strongly blessed with "magical" hooks. According to Isabel Quinteros, the senior manager of music partnerships and artist relations at TikTok, "Say So" alone - which engendered its own dance challenge that trended around the New Year - "racked up over 20 million video creations, helping score her first Billboard Hot 100." Now, you can't scroll through your FYP without hearing at least one of her songs. They're flexing, debuting glow ups, and presenting DIY home renovations to the tune of "Boss B*tch," and doing a whole lot of hand dancing to "Like That." But when did Doja Cat become the unofficial voice of TikTok?ĭoja Cat first went viral in August 2018 when she released a low-fi video for her song "Mooo!" a novelty track from which you might remember the lyric "B*tch, I'm a cow." The video has since amassed over 70 million views on YouTube. A quick scroll through the app reveals that users are dancing, cooking, and showing off their pets with "Say So" in the background. When Doja Cat releases a song, it goes viral on TikTok.
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